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Feature: June 1999
Virtual Report Cards: Why not 'just-in-time' reports to parents? By Edward J. Reid.

For as long as I can remember, school people as well as parents have been dissatisfied with the level of communication that exists between them. But it's not because we haven't tried to correct the situation. In fact, one of my annual goals has been to "improve communications." And I know I'm not alone: In my district and elsewhere, committees have been formed to study this need, newsletters have been created, and public relations specialists have been hired to make recommendations about improving our communications efforts.

Many schools and school districts have begun using the power of technology to improve communications, through school and district web sites, e-mail, and voice mail. But I'd like to suggest we go further and apply technology to one of the most fundamental types of school-to-home communication: the report card.

That suggestion is based on some conclusions I've reached after many years of struggling with the elusive objective of improving communications:

* We need to start over and rethink the process.

* The most important information we have to communicate to parents is about their own children.

* The information we need to communicate should be timely and complete.

* Parents need to have a way to initiate their own information gathering.

* The process of becoming informed should be uncomplicated.

When I try to envision an information system that would provide parents with the timely, personalized, and complete information they need and desire, I picture something along the lines of "just-in-time" reporting.

The principle of just-in-time production has characterized many private-sector industries in the last quarter of this century. Instead of stockpiling warehouses full of unneeded material and parts, systems have been devised to gather the resources needed to fabricate a product when there is a demand from a customer.

How might this principle work in a school setting? Let's look at the report card process.

Most parents have no idea of the disruption to the instructional process caused by the need to produce a report card. Virtually the entire instructional staff becomes preoccupied with the grade book for at least the last two weeks of each marking period. Teachers check to see whether they have given -- and graded -- enough quizzes and tests. Students suddenly become concerned about assignments they failed to submit weeks before and try to complete them or ask for extra assignments in order to raise their averages. Administrators prepare computer forms for teachers to enter the grades and squeeze in a few comments. The computer information department swings into action to print the final product and send it home to parents.

During the week after this frenzy of activity, there is a natural letdown as everyone recovers from the pressure of getting out the reports. Unfortunately, the sum total of all this effort is often a brief and not very informative report card that arrives at the home a minimum of two weeks after the close of the marking period -- hardly timely even if it were complete.

If we were to apply the just-in-time principle to our grade report system, parents and students could assemble a progress report (report card) on demand without intruding on the learning process. Based on what they found out, parents could call a teacher, counselor, or administrator for more information or for help correcting a particular problem that was indicated by the data. Just as important, students -- especially those at the secondary level -- could develop a sense of control over their own progress instead of waiting until the end of each quarter to find out how they did.

How would such a system work? We already have models in the private sector. Using our push-button telephones and PINs (personal identification numbers), we can access our credit card and bank accounts, so why not access school records? We can find out our current balance (in this case, class average), our last transaction (last test or quiz grade), and the amount of credit available (missing tests and assignments). Over the telephone, we can also check our last five or 10 bank transactions (or entries in the grade book) and page through our checking accounts.

Why can't this system work for report cards as well? I think it can. In fact, I think parents and students ought to be able to get as much information about the student's current status in a class or course as they now can about their credit card purchases -- and just as easily.

I check my accounts frequently, using a variety of tools, depending on my needs. The same could be true for individual parents or students. Some parents might want to create a just-in-time report card on a weekly basis. Others might check in every other week. The important thing is that such a system would be customized to meet their own needs and not based on when the school district is able to produce progress reports for all students. In fact, by frequently sampling their child's progress, parents would see their child's learning as the continuous, dynamic process it is instead of as a static snapshot captured on a report card.

Such a system could be in place in the Owego Apalachin Central School District in Owego, N.Y., in the near future. During the coming year, we will be upgrading our phone service in all buildings. As a first step, all staff members -- including the superintendent -- will have voice mailboxes. Callers should be able to leave a message for any person in our organization, at any time of the day. Later, this system could be expanded to include the kind of just-in-time progress reporting I've described.

Will the familiar printed report card become obsolete? Not for the foreseeable future, although the way it is generated might change. My bank and credit card companies continue to mail me monthly statements. Similarly, if the reporting information already exists on an electronic grade book, it should be a simple matter to print out a hard copy periodically for each "customer."

As access to the Internet becomes more universal, through increased use of home computers and cable television, parents could assess their children's current progress on their own computer monitors or television screens. And when that day arrives, we will have taken a major step in addressing one of the major concerns about communication between school and home: the parents' desire to find our how their kids are doing.

Edward J. Reid is superintendent of schools for the Owego Apalachin Central School District in Owego, N.Y.

Sidebar: The Web Connection

Can the web help keep parents informed of their children's progress in school? You bet. Here are a few tools to consider:

Parent Internet Viewer. Excelsior Software Inc. (800) 473-4572. Offered as an add-on to Excelsior's Pinnacle electronic gradebook system, Parent Internet Viewer automatically pulls grades, attendance information, and discipline reports from the Pinnacle database and serves it up on the school's web site, where access is controlled by means of student IDs and PIN codes. Because students benefit from receiving more frequent feedback about their progress, many teachers using the system now enter assessment information more often, the company says. The system can also send automatic e-mail notification to parents in cases of absences or discipline infractions.

ParentCONNECTxp. National Computer Systems Inc. (800) 736-4357. ParentCONNECTxp is built on the foundation of NCS' existing student information, instructional management, and gradebook software packages. The system gives parents password-protected Internet access to their children's progress in school, including assignments, grades, attendance, discipline, and school notices. Parents can configure ParentCONNECTxp to automatically notify them when a special condition occurs -- such as a missed assignment, discipline incident, or absence. Updated daily, the system can generate an unofficial class ranking and GPA for a student at any time.

nschool.com. (800) 370-2730. For districts that want to use the web to increase communication with parents -- but are reluctant to spend thousands on software and hardware -- the free nschool.com site is a good place to start. Although this web-based school groupware service is not designed to automatically provide parents with their kids' grades, it offers many features that can strengthen the relationship between home and school -- including calendar, e-mail, and discussion forum functions. Announcements and calendar entries can be customized by specific groups, such as PTA members or parents of fifth-graders.

-- Sidebar by Lars Kongshem

Reproduced with permission from the June 1999 issue of Electronic School. Copyright © 1999, National School Boards Association. This article may be printed out and photocopied for individual or educational use, provided this copyright notice appears on each copy. This article may not be otherwise transmitted or reproduced in print or electronic form without the consent of the Publisher. For more information, call (703) 838-6739.

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