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School Board of Tomorrow
The World We Live In: Rural and urban board members alike realize technology's importance today. By Glenn Cook

Mickey McClurg has a computer in his house in tiny Alcoa, Tenn., a town with three schools and 1,300 students. He checks his e-mail regularly and knows how to browse the Internet.

Still, the chairman of the Alcoa Board of Education admits, he's not as proficient as he should be when it comes to technology.

"I've got a computer in my house here, but I'm scared of it, too. And we've got board members who are not nearly as proficient as some of our second- and third-graders," McClurg says, laughing. "But that doesn't mean we're not supportive. We know it's the real world, and we want our kids prepared for it."

A high priority

McClurg's views are reflected in the findings of a survey conducted by the National School Boards Foundation and the Illinois-based North Central Regional Educational Laboratory (NCREL). The survey of board members from 216 districts shows that they consider educational technology initiatives to be among the most important in school systems today.

Larry Friedman, who was in charge of the survey for NCREL, says the survey reaffirmed some beliefs he had about school boards and their approaches to technology.

"This study is a confirmation of some things that we suspected," says Friedman, who is director of policy at NCREL's Education Technology Center.

"Technology has become a big deal for school boards," he says. "What is interesting is that we didn't get much difference between the approach of urban and rural school districts, even if their resources vary widely. They're all pretty much the same, at least according to how they view the importance of it."

One city that puts a high priority on educational technology is Portland, Ore. With 70 percent of homes having Internet access, Portland is the "most wired city in America," according to Wired Magazine. So it makes sense that the school district is following suit, with a computer-to-student ratio of 6 to 1 and every classroom in its 94 schools wired.

Marc Abrams, a member of Portland's school board, says the district's approach is based on the theory of "solid common sense." A bond referendum passed four years ago has made the majority of Portland's improvements possible.

"It's no longer a question of whether you should have technology. It's a question of which technology," Abrams says. "We need to understand that it's our kids who need this, and I'm pretty comfortable that our district does understand that. The question we need to ask is whether we are getting the right technology at the right time as opposed to getting just any technology."

Abrams' views reflect those found in the survey, which show board members believe technology is not, as Friedman puts it, a "one-dimensional issue" for school districts.

"We hoped that they were not looking at it that way. It's not just a matter of equipment, not just a matter of funding," Friedman says. "I was glad to see that they see a lot of things as being equally important and that need to be addressed."

Friedman notes that board members also say they are willing to spend more time learning about technology issues affecting their districts. For Abrams, a lawyer who works out of his home, the best way to keep up with the issues is through e-mail.

"To me, e-mail has changed the way we do business, far more than the other exotic applications of the Web," he says. "It's the way we as board members will learn and communicate, and it's very clear to me that it has created an expectation of the public about the immediacy of communication.

"Frankly, that puts more pressure on us as board members, but we should expect people to reach us so we can serve them better," Abrams says. "And we do."

For further study

Board members' answers to the survey questions (see sidebar) provide researchers with "protein" for use in future research, Friedman says.

"Technology issues and how school systems feel about [technology] are not just one-dimensional pictures, but complex pictures, and it's good for us to see this," he says. "This survey is outlining the training for us, and it gives us some new directions to consider in developing products and services as well."

Leah Burns-Atkins, director of the National School Boards Foundation, says the joint effort with NCREL will lead to further studies.

"This particular survey is a good start, but we need to do more to see how the landscape changes over time," says Burns-Atkins, adding that future studies should look at "what rural districts need" to be up to speed on technology.

"In an urban market, you have vendors who are willing to come in and offer products to a district because they're hoping for a bigger contract," she says. "With the smaller rural systems, that's not often the case because the industry is not there. Rural districts are different. We need to find out and understand what their differences are so we can best help them to get prepared."

Rural districts might not have the resources of major urban areas in terms of vendors and interest, but that doesn't have to stop them from implementing technology. Alcoa's McClurg says the funding challenges his board faces are like those of any other small rural district; what makes his district different is its commitment.

"I've been on this board 14 years and seen several board members change, and I don't think we've ever had a vote where we were purchasing new computers or doing something for technology that has ever been opposed by a single board member," McClurg says. "Our board supports technology, and we've been fortunate that we have had a good staff and superintendents who are forward thinking.

"We may be small, but I think we've been on the cutting edge of technology all along," he says. "It's the world we live in now. That's what we do at work every day. We have to do everything we can to be supportive of it."


Glenn Cook is managing editor of Electronic School.


About the Survey

The survey, "School Board Members' Technology Priorities and Preferred Ways of Learning About Them," was conducted by the Illinois-based North Central Regional Educational Laboratory and the National School Boards Foundation. The telephone survey reached board members in 216 school districts; of those, 58 were urban, 75 suburban, and 83 rural. One board member was randomly surveyed from each district.

The survey focused on four questions:

• What do board members think of educational technology in their districts?

• How important is educational technology in relation to the districts' overall improvement efforts?

• What do board members think about their districts' specific educational technology priorities?

• How can board members best learn what they need to know about educational technology to make good policy decisions?

Among the findings:

• Board members surveyed say educational technology issues are important. Almost half call technology issues among the most important in their districts and predict that this will remain true five years from now.

• Critical areas identified in most districts are staff development and funding, followed by planning, acceptable and safe use, facilities, and curriculum enhancement.

• Board members generally have similar pictures of their districts' education technology initiatives, no matter the district's size, location, or student-teacher ratio. Priorities varied, but the top six are technology capacity, technology equity, funding, curriculum enhancement, student assessment, and facilities.

• Almost all the respondents say they are willing to spend an average of four hours learning about educational technology in addition to their board work. Preferred ways to learn include technology sessions at conferences, preconference workshops, reading downloaded articles and journal articles, video conferencing, phone/online conferences, e-mail lists/discussion groups, and one-page e-mail briefs.

The survey and its results can be found at the laboratory's Web site. -- G.C.

Copyright © 2001, National School Boards Association. Electronic School is an editorially independent publication of the National School Boards Association. Opinions expressed by this magazine or any of its authors do not necessarily reflect positions of the National School Boards Association. Within the parameters of fair use, this article may be printed out and photocopied for individual or educational use, provided this copyright notice appears on each copy. This article may not be otherwise linked, transmitted, or reproduced in print or electronic form without the consent of the Publisher. For more information, call (703) 838-6739.

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