Getting the Board, Superintendent & Communication Director to Fly in Formation

Getting the Board, Superintendent, and Communications Director to Fly in Formation
Sunday, September 30, 2007
Marsha Chappelow, President, National School Public Relations Association
Christopher Horan, Chief Communications Officer Boston (MA) Public Schools

This popular session gave an overview on how Boston, MA uses a team of people to effectively communicate to the public what's going on in Boston Public Schools. The National School Public Relations Association president also discussed the importance of everyone working together to share the good news in schools and how to be effective in doing so.

What CUBE attendees said about this session:

• "Great information.  I will be able to take ideas home that we can emulate."
• "Nice to see how good things can be!"
• "One thing that is perfectly clear to me is that communication is key to fostering the perception of one's school system."