Identifying Stakeholders
The “general public” does not exist. Your community is made up of many distinct audiences, each with their own communications needs and preferences. These tools can help you think about the stakeholder groups in your community, so your communication and engagement strategies can be customized to the needs of each audience. Identifying thought leaders or “key communicators” can help you maximize efforts to inform and engage your community.
Identifying Stakeholders Toolbox
This Tool at Work
Share Your Success: Contribute to the toolbox. Send us your examples and stories by emailing NationalConnection@nsba.org.
National Connection is brought to you by your state school boards association in partnership with NSBA.
Identifying Stakeholders Toolbox
Identifying Stakeholder Groups Tipsheet
Your community needs to know and understand key issues confronting your school district and public schools nationally. You can be assured that a lack of information won’t prevent people from forming opinions. Your community will form a perception of your school board, your school district, and public education in general with or without your help. It’s better to work on providing accurate information in transparent ways than it is to leave it to chance.
Stakeholder Engagement Assessment Template
Template to help you assess each stakeholder group's awareness, understanding, support and impact.
Establishing a Key Communicators Network Tipsheet
Real change doesn’t happen without personal interaction.