Return to the February 1995 Table of ContentsBy Jerry W. Hill and Max F. Judd
Jerry W. Hill is superintendent and Max F. Judd is director of
technology in the Broken Arrow School District, Tulsa County, Okla.
Here's a recipe for using technology to improve the management of an
entire school district and increase instructional opportunities for
14,000 students: Take an outstanding staff, a budget strained to the
limit, and a hefty portion of vision, perseverance, and teamwork.
Combine these ingredients with a supportive community and let simmer
for a few months. The result: A district that became the first in
Oklahoma and one of only a handful in the nation to have all its
facilities connected in a state-of-the-art fiber-optic network.
Two years ago, technology in Oklahoma's Broken Arrow School District
was in a raw condition. Computer labs and programming classes were
included in the instructional program, and some inroads had been
made on student mastery, but district management practices had not
progressed from traditional time-intensive methods. The mainframe
computer at the central office was suffering overload, which
affected work flow and communication. The personnel department even
calculated teacher contracts by hand.
Realizing the management system needed reforming, we devised a plan
to apply technology to help us become more efficient in
administrative duties while paving the way for new and exciting
learning opportunities for students.
We did not have to plan alone. The community and staff worked
together to shape a shared vision of how best to serve students.
A bedroom community covering 114 square miles, the Broken Arrow
School District is just outside metropolitan Tulsa. The district had
emerged from two decades of high enrollment growth, during which
most available funds had been dedicated to building classrooms.
Little was left over for technology.
To generate momentum, we organized a strategic planning team of 100
people who represented a cross section of the business, parent, and
education communities. The team met several times to generate
solutions to the problems. Meanwhile, the school board developed
philosophical belief statements to give the team direction.
Four intensive meetings later, the strategic planning team came to
a logical conclusion: The district needed to provide high-quality
service at the most efficient cost and to dedicate a larger portion
of the total budget to support students, teachers, and instructional
activities. Naturally, it was up to the superintendent's office and
the school board to make all this happen.
The first order of business: Computerize the administrative staff,
especially in departments such as personnel, where processes were
labor-intensive and routine tasks required overtime dollars to
complete. In addition, secondary school counselors and
administrators badly needed a way to manage student data and
scheduling and respond to parent inquiries quickly and efficiently.
Using scarce dollars from the general fund and the building fund to
buy computer hardware and software, the district started seeing
immediate results--and savings. Instead of filling positions as
staff members resigned, for example, we were able to evaluate, trim,
and combine positions for maximum effectiveness. Another way we
produced quick savings was dismantling a word-processing staff;
departments and directors were now equipped to spell-check and
correct their documents themselves.
Tracking the success of the new computerized system, the central
office staff continued to meet with other staff members to refine
our approach. Administrators found the new system easy to use, which
led to a quick transition from the old way of doing things. It also
whetted everyone's appetite for more. Having instant access to
districtwide information became the No. 1 wish-list item.
Clearly, though, we would have to change the way we taught students
and managed schools. One of the belief statements the board had
written put it well: ". . . for a school district to take full
advantage of stimulating learning opportunities that occur around
the world, a stable technology infrastructure must be created that
will transport immediate and unlimited amounts of data, audio, and
video."
As we started looking around at the possibilities, the dream of
building one seamless computer program to service the entire
district kept leading toward fiber optics.
The local telephone company, GTE, already had fiber-optic lines in
key portions of the city. Tapping into that existing structure was
definitely possible. And fiber was the only medium that would meet
district needs to provide shared access to instructional software
applications rich with memory-intensive graphics, sound files, and
digitized video.
Fiber also provided immunity from interference from radio and
electrical frequencies, allowed connectivity over greater distances,
and had the potential for adding more users over a long period.
Moreover, fiber was the only carrier we felt was capable of the
bandwidth needed to transmit video across the district.
A key factor: GTE already had fiber-optic lines laid--in many cases
within several hundred feet of our schools. Work began in earnest to
find the means for making the district's fiber-optic network a
reality.
Serious discussions about the fiber-optic network began during a
Chamber of Commerce planning retreat held in fall 1992. We took this
opportunity to discuss the potential of fiber optics with many
people from different parts of the community. There was a spark of
interest.
With that spark, discussions began with other education leaders,
with experts in the field of networking, and with GTE. Months of
talks ensued--months of poring over budget figures, finding possible
ways to finance the network, and in the process, giving the idea
more weight in our minds.
The Oklahoma Corporation Commission, which regulates all public
utilities, became interested in a fiber-optic network because of its
potential economic and educational benefits. During the fall and
spring of 1993, commission officials accompanied district
representatives on a visit to Glenrose, Texas, a small district with
a fiber network in place. What this district had accomplished
spurred our efforts along.
Quotes for a 10 Mbps fiber-optic network were developed with the
assistance of an experienced consultant. Three companies submitted
quotes, and the contract was awarded to the low bidder, GTE. In
early December 1993, the Oklahoma Corporation Commission approved a
special contract to allow the new partnership between the Broken
Arrow School District and GTE. The contract required a careful legal
evaluation to ensure that the district complied with the state
statutes governing our ability to obligate funds to purchase fiber-optic lines.
The cost of installing the fiber-optic lines from curb to school
buildings will be paid over five years through a lease/purchase
arrangement with GTE Leasing. The total cost of installing the fiber
lines at all 27 schools and district buildings is $739,000, which
includes the electronic equipment (such as fiber-optic transceivers,
which convert electrical signals into light signals), and the
intelligent Ethernet hubs required to manage such a network. The
district's future obligation will then be a monthly line charge of
$200 for distribution of all district management data.
Once we knew what the costs would be, we went to work on creative
financing.
First, the school board approved an early retirement incentive plan
that eventually would yield $660,000 to be reallocated for fiber
optics. Then the Broken Arrow Education Association agreed to a
change in the teachers' negotiated contract that boosted the maximum
number of sick days teachers could accumulate from 60 to 120. The
district "pays back" teachers for every day they accumulate over the
maximum. Raising the ceiling will save the district about $100,000
for each of the next six years. This amount was also allocated for
fiber optics.
These reallocated funds allowed us to purchase and implement a
student management program called MacSchool for all 21 schools.
MacSchool helps manage student attendance, grade reporting, and
scheduling, in addition to classroom communications, student use of
technology, and administrative functions. This improvement in our
administrative capabilities is only the first of what we expect to
be many benefits of the network.
Although two-strand fiber cables connecting each site should have
been sufficient for transmitting data for the student management
program, we decided to install additional fiber. Labor and
installation account for the lion's share of the network's cost, and
the additional capacity can be used later for video transmission--which isn't on our immediate horizon--or for applications that haven't been invented yet.
We installed 12 fibers throughout the district. Currently, only one
pair of the fiber strands is in use, but the remaining 10 "dark"
strands are in place and ready for use as the district's needs
expand.
Now that the fiber-optic project is a reality, the district is
committed to training staff and improving the overall use of the
network, as well as developing creative partnerships with other
institutions to expand funds available for technology.
Implementing a strategic plan for instructional technology is our
next priority. Our goals for using the fiber network are clear, but
the time required to accomplish each goal is not. By installing the
fiber network, however, we've taken a crucial first step toward
becoming more efficient and effective in management and instruction.
For more information, contact: Communications Office, Broken Arrow Public Schools, 601 South Main St., Broken Arrow, Okla. 74012; (918) 259-4300; fax (918) 258-0399.
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